We provide branded systems to improve your club’s profitability.  BTS Group provides a powerful, systematic way to survive and thrive against the big box chains, low-price predators and any other competitor.  We do not commoditize fitness – we make it an EXPERIENCE! It becomes your competitive advantage!

By serving more of your members in groups, you drastically improve your retention and referrals.  Generating more referrals and utilizing group to sell memberships generates a more effective and efficient sales process.  Servicing more members in group enables you to maximize your space and service your members most cost effectively - making your club more profitable.

We work closely with you, holding your team’s hand, every step of the way.  Group becomes a club product when all your departments utilize BTS’ management, marketing, training and program systems.  Each department will grow; marketing, sales, personal training and group fitness. 

Clubs we are working closely with are doing some amazing things: servicing over 60% of total visits through group, experiencing 90% of prospects joining, experiencing retention rates over 80%, increasing membership rates by $20, building 100+ person group rooms, saving over $100,000 in capital expenditures and increasing net profit by $400,000.

We are revolutionizing club operations. 

 

 
Marketing resources to attract the under 30, 30-50 and 50+ demographics. Target the non-club population with emotive campaigns focusing on lifestyle and attitudinal benefits. Professional and effective!